Let’s be honest for a second- I love social media (like seriously love social media), yet even I get a bit overwhelmed with the constant need to create content.
Over my years of working in digital marketing, I have fine-tuned some steps to keep feeding the content media beast. So that I don’t burn out or find myself glued to my phone 24/7. These tips are the ones I personally follow when managing my own and clients’ social media.
Have a plan of what you’re going to post
The absolute first tip for managing social media is to have a plan. Not only does having a plan help make it easy to keep on top of your social media, but it also means that you’re posting with strategy. And when you’re working with a strategy? You start turning followers into actual paying customers. YAY! Hint: Don’t have a strategy? That’s something we can help with.
Reuse. Reuse. Reuse.
Posting to Facebook. Posting to Insta. Blogging. TikTok. Emails. Instagram stories. Where does it all end!
There is no doubt about it – most businesses need to be creating and posting content on multiple platforms. But that doesn’t mean you need to create content from scratch every single time. Instead, look at ways you can reuse and repurpose your content.
Here are all the ways I’ve turned this blog post into TEN other pieces of content:
- Original blog post.
- Email to my list
- Created 3 x social media tiles from it
- Talked about it in 2 x Instagram stories
- Created 3 different Pinterest graphics for this blog.
- Summarised it in an IGTV
Schedule your social media in advance
Setting time aside every week or month to schedule your content means that you can create all your content and then just… forget about it! Talk about relief.
The best thing about pre-scheduling your posts is that you clear the mental load of them, so it’s not just another thing on your already long to-do list.
In terms of schedulers, I like Planoly and Later. The newly released Facebook Creator Studio is free and lets you post to business Instagram accounts too.
Start small and increase your posting frequency
If you’re currently struggling to post once a week, there’s no point planning to post 14 times a week and then feeling terrible when you don’t manage.
Instead, start small, I recommend a minimum of 3 times a week, and once you’re managing that add to it. With the algorithms, the way they are there really isn’t a need to be posting multiple times a day. In fact, both the Facebook and Instagram algorithm rewards quality content over quantity.
Start content batching your social media posts
Content batching is when you aim to create multiple of the same type of posts, so, for example, you might write 4 tips, then 4 product-based posts.
Focusing on one TYPE of content, it makes it much easier to knock out 5 posts rather than jump between different types of content. Once you’ve written them, you can pop them in the schedule, and it’s all done for the next week. I tend to find batching the graphics in Canva convenient too.
Don’t spread yourself too thin online
There’s no reason to be on every social media platform, so instead of trying to do it all pick your top two platforms and do them really well.
Knowing the best platform for your business will depend on who your customers are. For starters, most Australia retail and hospitality small businesses suite Facebook and Instagram. Some service-based businesses could consider LinkedIn. If you’re wanting to connect with journalists and politicians, then twitter might be one way to go.
Before making any decision research, the demographics of each platform to find out where your customers hang out online.
Create a social media image library
One of the biggest problems with social media is getting photographs. Of course, if you can invest in professional photography, that is the way to go. However, not everyone starting out can cover that expense.
Investing in some relatively low-cost equipment such as a ring light will make a massive difference to the quality of your images (and if you’re a product-based business look into setting up a photo box).
Unsplash and Pixabay are just one of many websites with free stock images. If you’re service-based and your budget just isn’t going to stretch for professional photography just yet see if there are any images available that you could use.
Aim to create as much as you consume on social media
It’s so easy to get into the habit of just mindlessly scrolling through social media, which means when it comes time to you actually using social media for your business, you already feel exhausted by social media.
Shifting your mindset so that you’re not mindlessly scrolling but aiming to be posting or engaging when you’re online will mean you’re focusing your attention and spending less time overall on social media.
These eight tips have made a world of difference to reducing my own social media slavery, and help best direct my time and effort when managing social media.
Even if you just implement a few of these tips, I can guarantee you’ll find social media both easier to manage and switch off from.