Have you ever heard the saying that the money is in the (email) list?
That’s because your email list is a warm audience. The people on your list might have purchased from you in the past or subscribed because they liked what you were offering. The fact that they are on your list shows a level of interest far beyond your average social media follower.
So it’s no surprise that email marketing converts at five times higher that of social media marketing.
Yet, for many business owners, email marketing is overlooked and ignored.
What type of emails should you send?
One of the reasons for people overlooking sending emails is that they are viewing email marketing as sending a newsletter. Let me be honest with you. Your email list doesn’t want to hear your news. What they do want are info and offers that enhance their life.
So what are the types of emails you can send your list:
- Blog posts
- Educational content
- Client testimonials
- Bestsellers products
- Products new in the store
- Product restocks
- Last chance products
The days of sending long email marketing with links to multiple articles are over.
Your emails should be short and to the point, with a maximum of 3 items in them. People are inundated with emails, and if yours is long and overwhelming, they’ll quickly move on. Often the best performing emails only have one key message and link for both products and service-based businesses.
How often should you send emails?
If you’re planning on sending one email a month, let me stop you there and tell you that it simply won’t be enough to build an engaged thriving list.
The average adult consumes over 7.5 hours worth of content a day. SO if you’re sending one email per month, you’ll be easily forgotten about.
When you look at larger businesses, you’ll find that they’re sending multiple emails per week to ensure their message is staying top of mind.
If you haven’t been emailing your list much (or ever), then start slow and build up from once a month to fortnightly then aim for weekly. This way, you’ll remain front of mind for whenever they need help with what you offer. If you email them less frequently, you risk losing out on being their go-to person.
I hope you found these email marketing tips helpful. I’d love to know what you’re going to change up after reading this blog!